Daggubati Rana and Genelia D’Souza’s Ugadi release ‘Naa Ishtam’ has been a disappointment at the box office. The film was the first release for Rana after nearly a year and also it was the first movie of Genelia to release after marriage. But nothing could salvage the film from the onslaught by the audience and the critics.

While the film opened with highest collections in the three film old career of South Star Daggubati Rana but it did not sustain the intial collections and showed a steep fall immediately.

‘Naa Ishtam’ is directed by debutant director Prakash Tholeti and is produced by Paruchuri Kiriti. Music for the film was provided by Chakri.