Superstar Mahesh Babu’s new film with director Sukumar was launched today at Ramanaidu Studios in Hyderabad. 14 Reels Entertainment, who produced Superstar's career biggest hit ‘Dookudu’, are once again producing this film. Tamannah is expected to be the heroine of the film. Regular shooting of the film is expected to begin from March and the film is expected to release for pongal, 2013.

Anil Sunkara, Ram Achanta and Gopi Achanta along with the director Sukumar and music director Devi Sree Prasad attended the puja ceremony. Others guests invited to the launch were director SS Rajamouli, producers Dil Raju, Burugupalli Sivaramakrishna and BVSN Prasad. The guests who attended wished the whole team success. Mahesh wasn't able to make it to the launch as he is in Bangkok undergoing a fitness regime.